International Marketing

Doing Business in Other Countries | International Companies | Industry Information | Product Information | International Newspapers | International Trade Resources

Doing Business in Other Countries:

• LexisNexis Academic -- Country Profiles - Write the down the name of the country and change your source to the Walden Country Reports. These reports include the following categories of information: key facts, introduction, political structure, political situation, membership of international organizations, industry, banking and finance, companies, investment, stock exchange, natural resources, energy, agriculture, transport, communications and the media, armed forces, education, health and welfare, geography and climate, visitors'' guide, useful business addresses. Each of the 100-plus country reports is updated once each year; if a significant event occurs, the report will be updated to reflect this.
  
  
• CIA World Factbook - Released by the US Central Intelligence Agency yearly. Data available for more than 260 countries. Includes the map and flag, geographic, population, government, economic, communication, transportation, military, and transnational issue information.
  
  
• Country Commercial Guides- A comprehensive look at countries commercial environments (economical, political and market analysis). Prepared by U.S. Department of State with the assistance of several U.S. government agencies. Bureau of Economics and Business Affairs.
  
  
• Culturegrams
- A wealth of information about more than 165 countries, emphasizes on the unique values, customs, and cultural assumptions of the people described. Includes "people maps." Location: Social Science Reference GN 345.65 .C86x

For more information go to Countries' Economic Information Research Guide.

International Companies:

• Articles

  • ABI/INFORM (ProQuest)- Off Campus Access. Source for information on business and management worldwide. The database includes citations, with abstracts to over 1000 journals and the complete text of selected articles. About one-third of the citations are accompanied by the full-text of the article. Coverage: 1971 - present. This databases covers a wide range of subjects in the business and management areas, including: accounting/auditing, banking and finance, economics, health care, insurance, labor relations, management science and real estate, just to name a few. Including full text articles from The Wall Street Journal, Washington Post, Christian Science Monitor, Los Angeles Times, New York Times and many others.. Coverage: varies but generally 1988 to present.
  • Business Source Premier (EBSCO)- Off Campus Access. Provides full-text for nearly 2,080 scholarly business journals covering business, management, economics, finance, banking, and accounting. Full text back files as far back as January 1990. Updated daily.

 

• Financial Information -

  • Business and Industry (RDS) (Gale)- "Geography Search" provides the largest companies in a city, state or country. "Company Name or Ticker Symbol" gathers company information from news stories about the company, company history, company financial information, company product information, etc.
  • LexisNexis Academic- Go to Business/Company Financial and pull down to "International Company Reports." Enter the name of the company of interest. (The best reports are under HOOVERS, WORLDSCOPE, and EXTEL CARDS DATABASE).

 

• Directories -

  • Reference USA - International Business Directory Find in-depth company profiles on 3 million international companies, including key executives and detailed financial information. Great for research on large companies and their foreign parents and subsidiaries.Selection criteria include: Business name, Executive name, Sales volume, Company assets, Number of employees, Geography, And more... Use basic lookups, company and industry profiles, or a variety of search variables to find the information you need on international companies and executives
  • LexisNexis Academic- Click Business, then Company Financial, type in company name, select "International Companies" from the pull down menu, select Date from the pull down menu, then click Search. Includes the following sources plus others: CoreData International Institutional Database, ELC Largest Companies, Elsevier Ondernemingsm, European Public Affairs Directory, Extel Cards Database, Financial Post Corporate Surveys-International Company Profiles, Hoover's Company and Industry Reports, ICC Full-Text Quoted Company Annual Rpts - Int'l Company Profiles, Latin American Company Database, Major Companies Database, Nelson Information, Inc., and Worldscope-International Company Profiles.

Industry Information:

• Business and Industry (RDS) (Gale)
  Provides marketing facts and figures for public and private companies, industries, markets, and products for all manufacturing and service industries for both domestic and international subjects. Some full-text articles. Coverage: 1994-present; updated daily.
  
• Business & Company Resource Center (Gale)
  Off Campus Access. Indexes public and private company data, including contact names, address and telephone numbers, total employees, sales volume and business descriptions. Covers more than 11,000 U.S. & international companies and 53 industries. To find International Industry Information, click Industry and enter a description of your industry. For example "leather", a list containing related industries to the keyword used will appear, choose the one that is closer to your industry. For example "2386 Leather and Sheep-Lined Clothing" , look trough the results. For marketing information, click the green icon "Market research" a list containing market research done for this specific product in many different countries will appear, pick one!

Product Information:

• PROMT (Gale)
  Predicast Overview of Markets and Technology. Use this database to research companies, the products and technologies they produce, and the markets in which they compete. Includes summaries and full text from nearly 1,000 business and trade journals, industry newsletters, newspapers, market research studies, news releases, and investment and brokerage firm reports.
  
• Export America
  Look for "Classifying Your Product for Export" in the January 2003 issue . Contains a guide to locating your product under the Harmonized System.
  
• Schedule B Export Codes
  "One of the first things you will need before you export is a Schedule B number for your product, which will be put on your Shipper's Export Declaration. The Trade Information Center can help you research that number, or you can contact the U.S. Census Bureau (http://www.census.gov/foreign-trade/schedules/b) to locate the number. You also will be able to find your product's Harmonized System number there. This is used worldwide to classify products and determine local duty rates. With this number, you can then research the duty rates that your buyers will pay when importing your products. Depending on the duty, your products might or might not be competitive in a particular market."

International Newspapers:

• LexisNexis Academic
  Contains top news, general news topics, news transcripts, foreign language news sources, company, industry/market data and legal news.
  
  
• EBSCO Databases
  Contains the full text of the most recent 30 days of business news wires from all over the world. Information provided by these sources covers business, political, economic, and other diverse, international news events. Updated daily.
  
  
• IPL Online Newspapers
  Links to web sites of domestic and foreign newspapers. The links are arranged alphabetically by continent or region and then alphabetically by country or state. The ability to browse by title or to search for a specific title are also available.
  
  
• Media Link
  Very recent articles from many papers around the U.S. and in the Americas, as well as around the world. Coverage and archives vary based on webpage of each individual newspaper.

International Trade Resources:

• A look at International Marketing: Getting started? by Dennis R. Chrisbaum from U.S. Small Business Administration. U.S. Department of Commerce.
  http://www.ad-mkt-review.com/public_html/govdocs/wmfs03062.html

Recommended Journal for International Trade Topics -

• Export America. To access the electronic version of this journal go to http://www.trade.gov/exportamerica/.

Recommended Government Sites:

• A Basic Guide for Exporting, published by the U.S. Department of Commerce. http://www.unzco.com/basicgudie/index.html
• U.S. Commerce Department?s International trade portal http://www.export.gov
• US Government Export Portal. Products and Services. ttp://www.export.gov/comm_svc/cs_products_services.html
• The United States commercial Service by the United States of America Department of commerce. http://www.export.gov/comm_svc/
• Commerce Department?s Trade Information Center: http://www.export.gov/tic
• Export Statistics Express by OTEA http://ese.export.gov/ITA2002/Intro_NEW.htm
• U.S. Department of Agriculture. http://www.fas.usda.gov (look for the section ?exporter assistance?, you will find an option to create your own export plan)
• SBA?s Trade Mission On-line program. (trade leads) http://www.sba.gov/oit
• Trade and Economy: Data and Analysis by OTEA http://www.ita.doc.gov/td/industry/otea/
• Office of International Programs by FDA http://www.fda.gov/oia/homepage.htm
• Import/Export Price Indexes by U.S. Department of Labor. http://www.bls.gov/mxp
• AMS International Marketing Services by USDA. http://www.ams.usda.gov/international

Please send questions and comments to:

Leticia Camacho
Business Librarian
1521 Harold B. Lee Library
(801) 422-1970