View Guide - Communications

Communications Research Guide

Reference Sources, Periodical Indexes
Subject Searching
Electronic Journals, Internet Sources
Resources and Services

Contents

Reference Sources
Periodical Indexes
Subject Searching
Electronic Journals
Internet Sources
Other Resources / Services

Reference Sources

GENERAL (call number range: P80-P99)
	Hum Ref P 91.3 .A44 1995	Internships in Communications. James P. Alexander. Ames: Iowa State University Press, 1995.
	Hum Ref P 87.5 .D46 1986	The Communication Handbook: a Dictionary. Joseph A. DeVito. New York: Harper & Row, 1986.
	Hum Ref P 87.5 .I5 1989	International Encyclopedia of Communications. Ed. Erik Barnouw . New York: Oxford University Press, 1989. 4 vols.

COMMUNICATIONS STUDIES (call number range: P80-P99)
	Hum Ref P 90 .K457 1994	Key Concepts in Communication and Cultural Studies. Ed. Tim O'Sullivan . 2^nd ed. London ; New York: Routledge, 1994.
	Hum Ref P 90 .P46 1992	Human Communication Behavior and Information Processing: an Interdisciplinary Sourcebook. Donald E. Phillips. New York: Garland Pub., 1992.
	Hum Ref P 91.3 .R83 1996	Communication Research: Strategies and Sources. Rebecca B. Rubin, Alan M. Rubin, and Linda J. Piele. 4^th ed. Belmont, Calif.: Wadsworth Pub., 1996.
	Hum Ref P 94.5 .W65 W667 1996	Women in Communication: a Biographical Sourcebook. ed. Nancy Signorielli. Westport, Conn.: Greenwood Press, 1996.

BROADCAST JOURNALISM (call number range: PN1990-PN1993)
	Hum Ref P 87.5 .P43 1991	The Facts on File Dictionary of Film and Broadcast Terms. Edmund F. Penney. New York, N.Y.: Facts on File, 1991.
	Hum Ref P 87.5 .R44 1992	The Encyclopedia of Television, Cable, and Video. Robert M. Reed, and Maxine K. Reed. New York: Van Nostrand Reinhold, 1992.
	Hum Ref P 94.5 .W65 X68 1991	Women and Mass Communications: an International Annotated Bibliography. John A. Lent. New York ; Westport, Conn.: Greenwood Press, 1991.
	Hum Ref P 91.5 .U5 S86 1996	Graduate Programs in Journalism and Mass Communications. David E. Summer. Ames, Iowa: Iowa State University Press, 1996.

PRINT JOURNALISM (call number range: PN4800-PN6000)
	Hum Ref P 96 .C4 X52 1992	Control of the Media in the United States: an Annotated Bibliography. James R. Bennett. New York: Garland, 1992.
	Hum Ref PN 4738 .P74 1997	Press and Speech Freedoms in America, 1619-1995 : a Chronology / compiled by Louis Edward Ingelhart. Westport, Conn. : Greenwood Press, 1997.
	Hum Ref P 90 .X1 B55 1990	Mass Media Bibliography: an Annotated Guide to Books and Journals for Research and Reference. Eleanor Blum, Wilhoite Blum, and Frances Goins. 3^rd ed. Urbana: University of Illinois Press, 1990.
	Hum Ref P 92 .U5 H58 1995	The ABC-CLIO Companion to the Media in America. Daniel Webster Hollis. Santa Barbara, CA: ABC-CLIO, 1995.
	Hum Ref P 91.3 .M386 1997	Media Education Assessment Handbook. ed. William G. Christ. Mahwah, N.J: L. Erlbaum, 1997.
	Hum Ref P 87.5 .E45 1991	NTC's Mass Media Dictionary. R. Terry Ellmore. Lincolnwood, Ill.: National Textbook Co., 1991.
	Hum Ref P 87.5 .W45 1996	Webster's New World Dictionary of Media and Communications. Richard Weiner. New York: Macmillan, 1996.
	PN 4784 .E5 C35 1999	A Journalist's Guide to the Internet : The Net as a Reporting Tool. Christopher Callahan. Boston : Allyn & Bacon, c1999.
	PN 4784 .E5 R43 1997	The Online Journalist : Using the Internet and Other Electronic Resources / Randy Reddick, Elliot King. 2^nd ed. Fort Worth, Tex. : Harcourt Brace College, c1997.

MARKETING COMMUNICATIONS (call number range: HF5410-HF5415)
	Soc Sci Ref HF 5824.4 .F54 1996	Career Opportunities in Advertising and Public Relations / by Shelly Field. Rev. ed. New York, NY : Facts On File, c1996.
	HF 5415 .A46 1995	AMA Marketing Encyclopedia : Issues and Trends Shaping the Future / American Marketing Association ; Jeffrey Heilbrunn, editor. Lincolnwood, Ill. : NTC Business Books, c1995.
	HF 5415.2 .F56x	Findex. New York, Find/SVP. ("The directory of market research reports, studies and surveys.")
	HF 5415 .R577 1995	Dictionary of Marketing and Advertising / Jerry M. Rosenberg. New York : J. Wiley, c1995. (An easy-to-use source.)
	HF 5415 .K615 1995	Dictionary of Marketing / Wolfgang J. Koschnick. Aldershot, Hants, England ; Brookfield, Vt. : Gower, 1995. (A technical source.)
	HF 5415.2 .K627 1996	Dictionary of Social and Market Research / Wolfgang J. Koschnick. Aldershot, Hampshire, England ; Brookfield, VT : Gower, c1996.
	HF 5415 .M2947 1993	Marketing / edited by Stanley C. Hollander and Kathleen M. Rassuli. 1^st ed. Aldershot, Hants, England ; Brookfield, Vt., USA : E. Elgar, c1993. (Historical source.)
	HF 5415.2 .H253x 1996	Market Research : A Guide to Planning, Methodology and Evaluation / Paul Hague & Peter Jackson. London : Kogan Page, 1996.
	HF 5415.2 .P38 1995	Using Secondary Data in Marketing Research : United States and Worldwide / Gordon L. Patzer. Westport, Conn. : Quorum Books, 1995.

PUBLIC RELATIONS
	Soc Sci Ref HF 5824.4 .F54 1996	Career Opportunities in Advertising and Public Relations / by Shelly Field. Rev. ed. New York, NY : Facts On File, c1996.
	HM 263 .H317 1997	The Handbook of Strategic Public Relations & Integrated Communications / [edited by] Clarke L. Caywood. New York : McGraw-Hill, c1997.
	HD 59 .S677 1997	Organizational Public Relations : A Political Perspective / Christopher Spicer. Mahwah, N.J. : Lawrence Erlbaum Associates, c1997.
	HD 59 .M25x 1996	Public Lies and Private Truths : An Anatomy of Public Relations / Bill Mallinson. London ; New York : Cassell, 1996.
	HM 263 .E849 1996	PR! : A Social History of Spin / Stuart Ewen.1^st ed. New York : Basic Books, c1996.
	HF 5415.123 .B37 1995	Forensic Marketing : Optimizing Results From Marketing Communication : The Essential Guide / Gavin Barrett. London ; New York : McGraw-Hill, c1995.
	P 91 .M374 1995	Measuring Your Media Profile / Dermot McKeone. Aldershot, Hampshire, England; Brookfield, Vt. : Gower, c1995.
	HM 263 .W49 1992	Public Relations : Strategies and Tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee. 3^rd ed. / with a foreword by Edward L. Bernays and an afterword by Robert L. Dilenschneider. New York, NY : HarperCollins, c1992.
	HD 59 .P68 1996	Practical Public Affairs in an Era of Change : A Cutting-Edge Communications Guide for Government, Business, and College / edited by Lloyd B. Dennis. Lanham, MD : Public Relations Society of America : University Press of America, c1996.

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Periodical Indexes

COMMUNICATIONS STUDIES
	ComIndex	Produced by CIOS (Communication Institute for Online Scholarship), ComIndex contains references from major communication journals. Coverage from 1970, updated annually, and searchable by author, title, year, or journal. Strength: Indexes over 55 "refereed" journals and annuals in communication studies, rhetoric, journalism, mass communication, and speech. Weakness: ComIndex does not provide abstracts or subject headings.
	Communication Abstracts Hum Ref P 87 .C66x (Index Table)	Published every two months, and covering from 1978, Communication Abstracts covers major communications related articles, reports and books from a variety of publishers and research institutions, in the areas of general and mass communication, advertising and marketing, broadcasting, communication theory, inter- and intrapersonal communication, organizational communication, journalism, public relations, radio, public opinion, speech and television. Strengths: Citations are abstracted. The December issues of each volume provide cumulative author and subject indexing for the entire volume. The October issues provide a list of journals indexed that year. Weakness: HBLL has only the print version of Communication Abstracts.
	Index to Journals in Communication Studies Hum Ref P 87.X1 M38 1992 (Index Table)	Weakness: Coverage through 1990 only. ed. Ronald J. Matlon. Annandale, VA: Speech Communication Association, 1992 (2 vols.) Includes information prior to 1960.

BROADCAST / PRINT JOURNALISM
	Journalism Abstracts Hum Ref PN 4725 .J67 (Index Table)	Published by the Association for Education in Journalism and Mass Communications. Covers 1963-. An annual listing of dissertations and theses, it is arranged alphabetically by author's last name. Abstracts are indexed by institution, author, and subject. From 1994 on, publication has the new title: Journalism and Mass Communication Abstracts.
	Communication Abstracts Hum Ref P 87 .C66x (Index Table)	Published every two months, and covering from 1978, Communication Abstracts covers major communications related articles, reports and books from a variety of publishers and research institutions, in the areas of general and mass communication, advertising and marketing, broadcasting, communication theory, inter- and intrapersonal communication, organizational communication, journalism, public relations, radio, public opinion, speech and television. Strengths: Citations are abstracted. The December issues of each volume provide cumulative author and subject indexing for the entire volume. The October issues provide a list of journals indexed that year. Weakness: HBLL has only the print version of Communication Abstracts.
	Expanded Academic Index (IAC Search Bank)	Covering the most recent 4 years, Expanded Academic indexes and abstracts articles from more than 960 scholarly and general-interest publications. Subjects include humanities, social sciences, non-technical general sciences and current events. Full text of selected articles. Updated weekly.
	ComIndex	Produced by CIOS (Communication Institute for Online Scholarship), ComIndex contains references from major communication journals. Coverage from 1970, updated annually, and searchable by author, title, year, or journal. Strength: Indexes over 55 "refereed" journals and annuals in communication studies, rhetoric, journalism, mass communication, and speech. Weakness: ComIndex does not provide abstracts or subject headings.
	Ethnic News Watch	Full-text coverage of magazines, newspapers, newsletters, radio, and TV transcripts from America's ethnic and minority presses. Coverage from 1994.

MARKETING COMMUNICATIONS
	Business Index (IAC Search Bank)	Covering from 1982, the Business Index indexes and abstracts 800 business, economics, management, trade and industry publications. Provides full text for about one-third of the articles. Profiles some 200,000 public and private companies with addresses, telephone numbers and brief financial information. Provides comprehensive investment reports for some public companies.
	ABI Inform (ProQuest Direct)	Covering from 1971, ABI Inform indexes and abstracts articles in business and management with many articles appearing in full-text. Table of contents by sources is also available.
	Academic Universe (LEXIS/NEXIS)	Source of electronic information available 24 hours/day, offering news, business, trade, marketing, finance, legal, legislative, entertainment, medical, and regulatory information. Includes newspapers, magazines, wire services, newsletters, company and industry analyst reports, broadcast transcripts and abstracts, etc. It is constantly updated.
	Topicator P 87 .T68 (Index Table)	Classified Article Guide to the Advertising/Communications/ Marketing Periodical Press Bimonthly publication that reviews articles in 20 periodicals in the areas of advertising, commercials, television, marketing, politics, audience, etc. Articles are listed under subject headings. An annual index is also available.
	Business Abstracts	Covering from 1982, Business Abstract indexes over 340 journals in business, economics, and communications. Updated monthly.
	Company ProFile (SearchBank)	Company ProFile indexes public and private company data, including contact names, address and telephone numbers, total employees, sales volume and business descriptions.

PUBLIC RELATIONS
	PAIS	Public Affairs Information Service (PAIS), from 1972, indexes and abstracts information about public affairs, current events, elected officials, legislation, foreign affairs, political reporting from newpapers, journals, books, and government documents in a number of languages. Updated quarterly.
	Communication Abstracts Hum Ref P 87 .C66x (Index Table)	Published every two months, and covering from 1978, Communication Abstracts covers major communications related articles, reports and books from a variety of publishers and research institutions, in the areas of general and mass communication, advertising and marketing, broadcasting, communication theory, inter- and intrapersonal communication, organizational communication, journalism, public relations, radio, public opinion, speech and television. Strengths: Citations are abstracted. The December issues of each volume provide cumulative author and subject indexing for the entire volume. The October issues provide a list of journals indexed that year. Weakness: HBLL has only the print version of Communication Abstracts.

OTHER PERIODICAL INDEXES
	Humanities Index and Humanities Abstracts Hum Ref AI 3 .H85	Humanities Index includes 350 journals in archaeology, area studies, art, classics, communications, dance, film, history, linguistics, literature, music, performing arts, philosophy, and religion. From 1974 in the print version. The electronic version, Humanities Abstracts, covers from 1984, and is updated monthly.
	LLBA Hum Ref P 1 .L26x	Linguistics and Language Behavior Abstracts (LLBA). Indexes and abstracts articles from 2,000 U.S. and foreign periodicals in language use, linguistics, and related disciplines. From 1967-1993 in the print version. The electronic version covers from 1973, and is updated twice a year.
	ERIC	Educational Resources Information Center (ERIC), with coverage from 1966, indexes and abstracts over 750 education journals and thousands of education related documents. Combines (CIJE) Current Index to Journals in Education and (RIE) Resources in Education. On-line Thesaurus. Updated quarterly.
	PsycINFO	Covering from 1967, PsycINFO indexes and abstracts journal articles and chapters in books in psychology and related fields. Updated quarterly.
	Social Sciences Abstracts	Covering from 1983, Social Sciences Abstracts indexes 400 core periodicals in the social sciences. Updated monthly.
	Social Sciences Citation Index Soc Sci Ref H 51. S65 (Index Table)	Social Sciences Citation Index, indexes over 3,000 major journals in the social sciences, including many communications-related subjects. Issued quarterly and in annual and five-year cumulations. Coverage from 1966.
	SocioFile	Covering from 1974, SocioFile indexes and abstracts articles in sociology and related fields. Updated quarterly.

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Subject Searching

An efficient way to search the Lee Library catalog is to use a subject search. When you search by subject, you're searching book records for their contents (for example, books about �Communications�), and not just for key words in book titles (for example, a key word search would bring up a book entitled Field Duties of the US Army Communications Officer).

The trick is to know how your subject is phrased in the Lee Library catalog:

For "Communications Studies," look up Communication

For "Broadcast Journalism," look up Broadcast Journalism and Journalism

For "Print Journalism," look up Journalism

For "Marketing Communications," look up Marketing

And for "Public Relations," look up Public Relations

Enter your subject in the "search term" box, select "alphabetical" as the search type, and click on "subject" as the search category. Now browse the related headings to find other related subjects. For example: for Communication, there is also the broader term, Sociology, and a list of over 40 narrower terms, including Business Communication, Information Theory, and Persuasion Psychology. For Broadcast Journalism, there is also the broader term, Broadcasting. For Journalism, there are over 30 narrower terms, including Interviewing in Journalism, Press and Propaganda, and Race Relations and the Press. Related to Marketing, there are over 40 narrower terms, including Comparative Marketing, Market Segmentation, and Product Life Cycle. And for Public Relations, there are related subject headings including Police-Community Relations, Public Opinion, and Publicity. Each of these related subject headings is linked to the books in the library which cover it: simply click on a subject heading to see a list of titles in the Lee Library which cover the subject.

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Electronic Journals

The Lee Library subscribes to over 1,200 electronic journals. The easiest way to search for an electronic journal in a subject is to use the "Advanced Search" screen. Enter your subject, Communication, for example in the "subject" box, and the phrase Electronic Journals in the "genre/form" box, and search.
The Lee Library also has a webpage listing its holdings of E-Journals; however, this webpage is no longer updated, and therefore the list is incomplete. Keeping that in mind, type in the URL http://www.lib.byu.edu/~catalog/ref/ejournal.html and check the "Electronic Journal Subject Index" on the E-Journals homepage for those subjects of interest.

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Internet Sources

GENERAL TIPS Despite differences in each search engine's tools, there are tools That many search engines have in common. The following tools can help narrow your search: Quotation marks: Sometimes you can add characters to your words or phrases to more closely define your intentions for the search engine. For example, enclosing a multiword phrase in quotation marks tells the search engine to list only sites that contain those words in that exact order. Plus and minus signs: If you type a plus sign (+) directly in front of a word, you are indicating that the word or phrase must appear in the search results (for example, Hotels +San +Francisco). Similarly, a minus sign (-) indicates that the word or phrase should not be included in the search results (Cars -Ford). Boolean operators: Boolean operators include AND, OR, AND NOT, and parentheses. To work, these operators must appear in ALL CAPS, and with a space on each side. Special Internet resources for Communications include:
	Comserve	Comserve, an online service provided by the CIOS (Communication Institute for Online Scholarship) provides access to news services, position announcements, new books, new research, electronic journals, bibliographies, research articles and hotlines in many areas of the discipline. Available by subscription, through the Communications Department.
	Indiana University Server	Indiana University Server <http://alnilam.ucs.indiana.edu:1027/sources/comm.html> Comprehensive web server with links to many resources in Communications, such as NetMedia; a listing of mass media that can be contacted via the Internet; newspapers and journalism links on the web; electronic journals in Communication; Advertising Law; Telecommunications Reading Room; The File Room Censorship Archive; The Satellite TC Page; Computer-mediated Communication Studies Center; Communication and Mass Communication Resources at University of Iowa; and Mass Media Articles Database (Penn State).
For more Communications-related Internet sites, see "Internet Resources for Journalism / Communications" by logging onto < >.

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Other Resources / Services

	Librarian Assisted Research Service 3230 HBLL		Librarian Assisted Research Service, enables you to locate bibliographic references in scholarly and technical journals, popular and trade magazines, newspapers, selected books and government publications. This information is made available by large databanks, such as DIALOG, STN and BRS, which provide access to millions of articles. DIALOG alone provides access to over 600 separate databases. These powerful research tools are used extensively in dissertations, theses, and are available to all students. There is a fee of $15/hour for student searches; however, the first $5 are subsidized and student searches end up usually costing less than $5. Searches may be done with the assistance of employees or by users themselves, after receiving instructions.
	Catalogs of Other Libraries		The HBLL home page provides access to the online catalogs of other libraries: academic and public libraries in Utah, and across the USA (including the Library of Congress). It also connects you to RLIN (the Research Library Information Network) and OCLC (Worldcat), the two largest networked databases of records from major research libraries in the country. It also links to catalogs of libraries in Asia, Australia and New Zealand, Canada, Mexico and South America, Europe, and the United Kingdom.
	Interlibrary Loan 3080 HBLL		Books or journals not held by the Lee Library may be obtained from other libraries, through the Interlibrary Loan office. Books are sent free of charge and can be kept for 2 weeks. Journal articles are photocopied and sent for a charge of 10 cents per page.

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