BYU Harold B. Lee Library
HBLL
Chat requires JavaScript.

Archive for the 'Books' Category

Looking for Resources in International Economics?

Wednesday, June 19th, 2013

Well you’re in luck, Palgrave is an international academic and trade publishing company. Its programs include textbooks, journals, monographs made  into ebooks. One of the ebook’s we have available is International Historical Statistics. This volume is set from 1750-2013 this is the latest edition of the most authoritative collection of statistics available. Updated to 2010 wherever possible, it provides key economic and social indicators for the last 260 years, serving as an essential reference source. This tool can be exported into a PDF file and also Excel. Feel free to browse and explore this enormous research tool. If you have any questions feel free to stop by our office in room 1210 HBLL or go on our website at lib.byu.edu/business

Looking for Suggestions for your Summer Reading List?

Tuesday, April 30th, 2013

Look no further. Our subject guides highlight interesting and useful books in our “Recommended Readings sections. Our recommended readings are specific to most subject guides. To access the reading suggestions; go to a subject guide of interest on the right and then click on the recommended reading tab up top!

Here are some books we recommend! All books are available to view through the HBLL in print or eBook form. Enjoy!

Exploring the Global Financial Crisis

Friday, February 8th, 2013

It’s 2013 and we’re already looking to fresh starts and new beginnings – but if we do look back, whatever happened in 2008? What effect did it have on the world as we knew it and how might it impact our futures?

Described by Kenneth P. Thomas as “A compelling, wide-ranging analysis of the many facets of the financial crisis—its causes, its effect globally and regionally, and likely global scenarios for how it may develop further.” Exploring the Global Financial Crisis is a must read for anyone wanting to know the what, why and hows of the Financial Crisis of 2008.

Available in the Harold B. Lee library by clicking here!

Recommended Reading

Friday, April 27th, 2012

Do you want to know where to find the most interesting and insightful books related to business and economics? The Business and Economics section of the library has a new exhibit on the first floor of the Harold B. Lee Library that highlights the most popular and informative books related to accounting, economics, entrepreneurship, finance, and general business.

Popular titles include “Moneyball: The Art of Winning an Unfair Game”, “Manias, Panics, and Crashes: A History of Financial Crises”, and “The Adventures of a Wall Street Legend: Bernard Baruch”. Come check out our exhibit today and dive into the world of modern-day business and economics!

Click on the picture below to view our recommended reading list.

Global Business and Politics: The Democracy Index 2011

Tuesday, January 10th, 2012

Will Russia and the rest of the CIS soon face a period of unrest and upheavals similar to the “Arab Spring,”  which has spread throughout the MENA region? A free publication by the Economist Intelligence Unit, called the Democracy Index 2011, discusses this issue in more depth and covers a host of other issues pertaining to the state of democracy worldwide.

Click on the following link and enter your information for instant access  Democracy Index 2011

Encyclopedia of Global Industries

Monday, August 8th, 2011

The Encyclopedia of Global Industries is a fantastic resource for understanding different industries on a worldwide scale. Over 125 separate industries are represented under 23 broad categories, selected by a group of business experts. Each article provides an industry snapshot, details on the organization of companies within the industry, historical background, current conditions, new technologies, work force demographics, industry leaders, and countries involved.

Unfortunately, there is no direct link to this resource, but it can be found by searching for Gale Virtual Reference Library in the “find a database” search bar on this site or the library’s website. Browse for this specific title in the business list of e-books. Once you have clicked on The Encyclopedia of Global Industries 5th Edition, use the drop-down menus under the Table of Contents to find an industry of interest or type the name of the industry in the search bar on the left side of the page. Gale also allows the entries to be viewed as a PDF, emailed, downloaded in an audio format, or translated into another language.

Progressive Grocer’s Marketing Guidebook

Monday, August 1st, 2011

Are you looking for marketing data on the top grocery, drug, or mass merchant industries? Try starting with our printed edition of the Marketing Guidebook which is THE place to find in-depth profiles of over 1,300 supermarket chains, drug store chains, dollar store chains, supercenters, wholesale clubs, mass merchandisers, category killers and grocery wholesalers.
 
This guidebook contains thousands of key buyers and executives for the U.S., Canada, and Puerto Rico; updated financial figures, including exclusive sales estimates with three year sales trends; and inside company details including store counts, expansion and remodel plans, operating names, preferred suppliers, county-level statistics, in-store programs/services and more.
 
To see if it is available please click HERE

Encyclopedia of Major Marketing Campaigns

Thursday, May 12th, 2011

Check out the Encyclopedia of Major Marketing Campaigns in the Gale Virtual Reference Library to learn about the most recent and influential advertising campaigns.  Companies from Adidas to Yahoo! are represented with an in-depth look into the marketing strategies for their products.

The EMMC is in alphabetical order by company.  Each listing gives company contact information, an overview of the campaign, historical context, target market, competition, marketing strategy, and outcome.  Advertising strategies were selected based on innovation, importance of the company, and success of project.

Click here to go to the encyclopedia.  You can also find it by searching for Gale Virtual Reference Library and clicking the plus sign on the drop-down menu for business.  Searches by company or product can be run using the box on the right side of the screen after clicking on the Encyclopedia of Major Marketing Campaigns or you can browse by company using the table of contents.

International Directory of Company Histories

Saturday, April 30th, 2011

Interested in learning about the histories of the world’s most important companies?  The International Directory of Company Histories in the Gale Virtual Reference Library provides profiles on 11,370 public, private, and non-profit companies.

Each company profile provides contact information, number of employees, sales volume, ticker symbol, and NAIC industry code.  This resources also gives a detailed description of a company’s history as well as an overview of the products or services it provides.  Along with this information, the articles give a list of further reading to assist in company research.

 

The International Directory of Company Histories can be found here.  It can also be accessed by searching for the Gale Virtual Reference Library in the “Find a Database” toolbar. After clicking the plus sign next to the business category, various editions of the IDCH can be located.  Search by company in the toolbar on the left side of the screen after opening the directory to find full articles.

Business Plans Handbook

Saturday, April 23rd, 2011

businessplanhandbook

Have a great idea for a company but need some help making it come to life?

The Business Plans Handbook offers examples of business plans from entrepreneurs in a range of endeavors. If you’re thinking about creating your own landscaping service, marketing consulting firm, apartment complex, steak house or even something else, this resource from Gale Virtual Reference Library is the perfect way to understand what is required in a business plan.

It shows various ways to effectively organize the plan, gives ideas of what kind of market analysis to conduct while investigating your plan’s feasibility, and outlines the data that the financial world expects when you apply for loans. The appendix includes a host of other useful resources as well.

To access this resource, click here.

Or search Gale Virtual Reference Library in the “Find a Database” toolbar. After opening the database, click on the plus sign next to the business category, and select the most recent edition of “Business Plans Handbook.”

To view the plans available in other editions, click on the cumulative index in the eTable of Contents, and search for your idea. The number next to the company name gives the volume number in which the plan appears.

Have a great idea for a company but need some help making it come to life?

Business Plans HandbookThe Business Plan Handbook offers examples of business plans from entrepreneurs in a range of endeavors. If you’re thinking about creating your own landscaping service, marketing consulting firm, apartment complex, steak house or even something else, this resource from Gale Virtual Reference Library is the perfect way to understand what is required in a business plan.

It shows various ways to effectively organize the plan, gives ideas of what kind of market analysis to conduct while investigating your plan’s feasibility, and outlines the data that the financial world expects when you apply for loans. The appendix includes a host of other useful resources as well.

To access this resource, click here.

Or search Gale Virtual Reference Library in the “Find a Database” toolbar. After opening the database, click on the plus sign next to the business category, and select the most recent edition of “Business Plans Handbook.”

To see what plans are available in other editions, click on the cumulative index in the eTable of Contents and search for your idea. The number next to the company name gives the volume number in which the plan appears.