Were you ever curious about what the market for a product looked like in a certain area? Or have you been curious about the demographics of a specific area?
Business Analyst Online allows you to select very specific areas and view reports on that specific area. Some of the reports include Financial Investments Market Potential, Medical Expenditures, and Demographics and Income Profile to name a few reports.
To start, you must go to the ESRI BAO database (click the link) and create a profile. Once you do that you are good to go! Have fun exploring!