Simmons is one of our newest research platforms. This high quality resource tool is a leading global information services company, providing data and analytical tools to clients around the world. The group helps businesses target marketing offers, especially that of demographics. For example, if you want to find out which ethnicity buys more music records, no problem Simmons has the tools necessary to make your research successful and informative. Simmons provides relevant marketing information for anyone interested in marketing. Such information includes:
- Digital marketing – to support cross-channel marketing execution and engagement
- Consumer data – to understand, segment and target consumers more effectively
- Data management – to build the most accurate, current and connected customer and prospect fill
We hope you can find the time to explore this great resource tool. For more information on Simmons feel free to browse through our website at www.lib.byu.edu/business or come see us in room 1210 of Harold B. Lee Library.