BYU Harold B. Lee Library
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Archive for March, 2013

Your “Passport” to Market Research

Friday, March 8th, 2013

International research has just gotten a whole lot easier with Euromonitor’s Passport database. Formerly known as GMID, the newly branded “Passport” server adds increased functionality to make your international research questions a cinch to solve. Check out passport¬†here!¬†Or need assistance with Passport – take a look at our tutorial videos here!

So what do we mean by increased functionality? Additional industries such as the ingredient industry and more are available to scan through and some of these include commentary by Passport analysts. There are also new Dashboard interfaces to assist in your searches, interactive guides, and all are linked to the data you need. Can there be a bigger wow factor!? I don’t think so.

No really, I don’t think so.