Our increasingly digitized world offers unique opportunities for businesses hoping to expand their impact. eMarketer is a valuable resource for finding data and reports on electronic marketing. This database allows you to find charts and tables of digital usage across a variety of countries and industries. These can be exported to excel, jpeg, or PowerPoint and have citations built-in for easy usage.
In addition, eMarketer provides detailed reports on industry and consumer trends. For instance, in the “Online Holiday Shopping Preview,” eMarketer reported, “Consumers have become more resourceful and versatile at finding deals online. They effortlessly move across sites offering coupons, Black Friday promotions, flash sales, daily deals and comparison shopping tools.” This type of information allows companies to create better strategies to engage customers.
To access eMarketer, click here. A video tutorial, found here, demonstrates the key features of eMarketer. Also, this website allows anyone (including students who have graduated) to receive a daily newsletter with two new articles every weekday. You can sign up for this service here.