BYU Harold B. Lee Library
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Archive for November, 2011

eMarketer: Digital Intelligence

Tuesday, November 29th, 2011

Our increasingly digitized world offers unique opportunities for businesses hoping to expand their impact. eMarketer is a valuable resource for finding data and reports on electronic marketing. This database allows you to find charts and tables of digital usage across a variety of countries and industries. These can be exported to excel, jpeg, or PowerPoint and have citations built-in for easy usage.

In addition, eMarketer provides detailed reports on industry and consumer trends. For instance, in the “Online Holiday Shopping Preview,” eMarketer reported, “Consumers have become more resourceful and versatile at finding deals online. They effortlessly move across sites offering coupons, Black Friday promotions, flash sales, daily deals and comparison shopping tools.” This type of information allows companies to create better strategies to engage customers.

To access eMarketer, click here.  A video tutorial, found here, demonstrates the key features of eMarketer. Also, this website allows anyone (including students who have graduated) to receive a daily newsletter with two new articles every weekday. You can sign up for this service here.

KLD Research & Analytics

Friday, November 11th, 2011

KLD Research and Analytics, a database available to students through the library’s subscription to Wharton Research Data Services, is the leading authority on social research for institutional investors. KLD offers statistical data on 90+ social, environmental, and governance indicators for up to 3,000 publicly traded companies.  Over 40 peer-reviewed articles have used data from KLD to research trends in corporate social responsibility.

Access to KLD is quick and easy for students; first, access the WRDS database by clicking here. Log in using your BYU Net ID and password, enter your email into the email bar on the left-hand side of the page and you will be emailed an all access link to the WRDS database. Once you follow the link a list of all WRDS data sets will be on the left-hand side of the page, including the KLD database.