BYU Harold B. Lee Library
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Archive for August, 2011

New Market Research from Mintel

Monday, August 29th, 2011

In addition to personal care, food, consumer goods, electronics, and financial services, our access to Mintel market research reports now includes:

  • • Transportation
  • • Tourism
  • • Leisure and Entertainment
  • • Multicultural American Lifestyles

This means not only can you find in-depth market research and analysis on things like tablet computers and lunch meat, but now you can also find reports like “Health and Fitness Clubs,” “Hispanic Media Consumption,” “SUVs and Crossovers,” and “Travel and Tourism – Turkey.”

Did you know that thanks to the economic downturn, 41% of families are dining out less, and 25% are playing boardgames more often? Now you do, and you didn’t even have to pay the $3,995 sticker price for the “Family Leisure Trends” report. This is some of the highest-quality market research available to us. Check it out here: Mintel market research reports

Encyclopedia of Global Industries

Monday, August 8th, 2011

The Encyclopedia of Global Industries is a fantastic resource for understanding different industries on a worldwide scale. Over 125 separate industries are represented under 23 broad categories, selected by a group of business experts. Each article provides an industry snapshot, details on the organization of companies within the industry, historical background, current conditions, new technologies, work force demographics, industry leaders, and countries involved.

Unfortunately, there is no direct link to this resource, but it can be found by searching for Gale Virtual Reference Library in the “find a database” search bar on this site or the library’s website. Browse for this specific title in the business list of e-books. Once you have clicked on The Encyclopedia of Global Industries 5th Edition, use the drop-down menus under the Table of Contents to find an industry of interest or type the name of the industry in the search bar on the left side of the page. Gale also allows the entries to be viewed as a PDF, emailed, downloaded in an audio format, or translated into another language.

Progressive Grocer’s Marketing Guidebook

Monday, August 1st, 2011

Are you looking for marketing data on the top grocery, drug, or mass merchant industries? Try starting with our printed edition of the Marketing Guidebook which is THE place to find in-depth profiles of over 1,300 supermarket chains, drug store chains, dollar store chains, supercenters, wholesale clubs, mass merchandisers, category killers and grocery wholesalers.
This guidebook contains thousands of key buyers and executives for the U.S., Canada, and Puerto Rico; updated financial figures, including exclusive sales estimates with three year sales trends; and inside company details including store counts, expansion and remodel plans, operating names, preferred suppliers, county-level statistics, in-store programs/services and more.
To see if it is available please click HERE