BYU Harold B. Lee Library
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Archive for May, 2011

Encyclopedia of Major Marketing Campaigns

Thursday, May 12th, 2011

Check out the Encyclopedia of Major Marketing Campaigns in the Gale Virtual Reference Library to learn about the most recent and influential advertising campaigns.  Companies from Adidas to Yahoo! are represented with an in-depth look into the marketing strategies for their products.

The EMMC is in alphabetical order by company.  Each listing gives company contact information, an overview of the campaign, historical context, target market, competition, marketing strategy, and outcome.  Advertising strategies were selected based on innovation, importance of the company, and success of project.

Click here to go to the encyclopedia.  You can also find it by searching for Gale Virtual Reference Library and clicking the plus sign on the drop-down menu for business.  Searches by company or product can be run using the box on the right side of the screen after clicking on the Encyclopedia of Major Marketing Campaigns or you can browse by company using the table of contents.