BYU Harold B. Lee Library
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Archive for November, 2008

New Database: eMarketer

Tuesday, November 4th, 2008

In partnership with the Marriott School’s Center for eBusiness, the Business Library is proud to present its latest acquisition: eMarketer. A leading source for statistics and analysis of digital marketing and media, eMarketer aggregates from over 3,000 sources, providing the best and most recent information on e-commerce, internet advertising, consumer behavior, entertainment, and mobile technologies. eMarketer includes video interviews and webinars, and the articles, reports and charts download easily for use in your papers and presentations.

Come to the Business Research Clinic in TNRB 240 on Wednesday, Nov. 5, 5pm, or Thursday, Nov. 6, 11am for a hands-on introduction to eMarketer and other sources of internet market research.

eBusiness Research Clinic

Tuesday, November 4th, 2008

Download the handout.

This is our last clinic for the semester.  Stay tuned for next semester’s schedule!