BYU Harold B. Lee Library
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Archive for September, 2007

Fall 2007 Research Clinics Schedule

Friday, September 28th, 2007

Here is the planned schedule for Business Research Clinics in Fall Semester, 2007. All clinics will be held on Wednesdays, at 5:00 pm in room 260 in the Tanner Building. These clinics are intended to introduce Marriott School students to research materials available to them through the BYU library.

  • September 12: Company Research
  • September 26: Market Research
  • October 10: Career Research
  • October 24: Securities Analysis
  • November 7: International Business
  • November 28: Industry Research

Please contact Andy Spackman (andy_spackman@byu.edu) with comments or suggestions for future clinic topics.

Business Research Clinic – Sept. 26

Monday, September 17th, 2007

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Market Research.com

Wednesday, September 12th, 2007

Market research reports are wonderful resources for marketing, product development, and competitive intelligence.  Companies pay as much as $4,000 per report for this kind of research.  While the library cannot provide every report from every publisher, we are proud to provide reports published by Mintel, Euromonitor (GMID), and Gartner.  Now we’re adding to that list with MarketResearch.com’s Academic, including access to over 1,600 reports from publishers like:

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• Biotechnology
• Healthcare
• Pharmaceuticals

Packaged Facts
• Food
• Demographics
• Consumer Goods and Services

SBI
• Manufacturing and Construction
• Materials and Chemicals

ICON
• Global Product Studies

And coming soon: Simba, focusing on media and publishing markets.

Business Research Clinic – Sept. 12

Wednesday, September 5th, 2007

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Mintel’s Makeover

Tuesday, September 4th, 2007

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Mintel, a source of high-quality, in-depth market research reports, is now Mintel Oxygen. You can customize your Mintel homepage, and there is additional content in the form of market news, trends, and brief profiles of companies mentioned in reports.  The meat of this resource, the market research reports, is still available when you click on My Reports, and now it’s even easier to extract the tabulated data, view all the graphs and charts, and export to Excel or Word.

So if you have a hankering to read an August 2007 report on Cause Marketing in the US or one on Women’s Fragrances in Italy, take a look: Mintel Oxygen (Mintel requires you to register using your email address.  They do not send unsolicited email or share your information with anyone.)